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Abercrombie & Fitch has become the purveyor of “anything goes” sexualized messages to the pre-teen and teenage audience. The latest catalog, “Christmas Field Guide” continues to advocate the message: there are no sexual boundaries–anything and everything is not only permissible, it is desirable. This is a value system in opposition to the values of the vast majority of families in our country. They are proclaiming sexual immorality, sex without boundaries, sex without commitment, sex without consequences. In essence, sex as recreation only.
Teenage girls are led to believe that if they are to be “cool” then they should be sexually “free” and liberated. They cannot say no. They are encouraged to become the sexual aggressor. They must be sexually active.
“A pleasant and super safe alternative to [group sex] is group masturbation — sometimes called a circle jerk or Jack-and-Jill-Off.” Quote from 2003 Christmas Quarterly.
Teenage boys are presented with homoerotic imagery and messages which are intended to desensitize any objections to experimentation with deviant sex acts.
Interview with Mark Millar, comic book writer: “My idea is you have the Old Testament, the New Testament, and this is the Final Testament. This is a thing about Jesus coming back as a 12-year-old kid pontificating whether or not he should masturbate.”
Those who purchase clothing from A&F are supporting the promotion of this ideology, which is producing a devastatingly destructive lifestyle. By wearing this clothing they are showing approval of the A&F brand and, perhaps worse, funding the communication of this message to teen and pre-teen kids.
Our children continue to be subjected to the destructive moral agenda of Abercrombie & Fitch, especially through A&F’s latest clothing catalog, “Sex Ed.” With over 50 pictures featuring nude or partially nude youth models and a clear message that sexual immorality must be embraced to be cool, A&F has clearly become one of our culture’s most aggressive promoters of sexual hedonism and moral relativism to America’s youth.
Interview with Sari Locker, author of The Complete Idiot’s Guide to Sex: “College is the time when you have the greatest opportunity to have sex [and] the highest number of potential sexual partners.”
In a day with an epidemic of teenage pregnancies and sexually transmitted diseases, we believe A&F’s marketing tactics are exploitive and morally irresponsible. Abercrombie & Fitch must be put on notice. Stand up for your children today by adding your name to the thousands who have already joined with us to let Abercrombie & Fitch know that the decent people of America reject their destructive moral agenda. Do not allow your silence to endorse A&F or their values. Your voice is critical! Sign the petition below to show your objection to the continuation of this campaign to America’s youth. This campaign is sponsored by the National Coalition for the Protection of Children & Families at www.nationalcoalition.org.
Declare Your Opposition to A&F’s Agenda
To Michael S. Jeffries, Chairman and CEO of Abercrombie & Fitch Co.
I have joined with the thousands of others to let you know that we will no longer patronize Abercrombie & Fitch, Abercrombie Kids, or Hollister Co. Our position is in response to your company’s overt efforts to adversely influence a generation of young people with a philosophy of sexual hedonism and irresponsibility. You are directly contributing to a culture that has produced the highest teen pregnancy rates in the entire world, the largest epidemic of sexually transmitted disease of any industrialized nation, and the highest rape rates in the civilized world along with many other deleterious effects and increasing societal costs.
Your marketing tactics are reprehensible and morally irresponsible in light of the very real and devastating consequences, which have resulted from the promotion of increased sexual activity among teenagers. We do not think it is necessary to sell your product with pornographic images that you may describe as “Art” but are demeaning to both those depicted and those who will view them. We think that your implied message is reprehensible and destructive. You provide titillating sexual images without providing the very, real and important information that young Americans need to make decisions related to sexuality and the impact of sexual activity on their lives.Your marketing tactics help bring pornography into the homes of average Americans, and contribute to the desensitization of youth. Please know that we will no longer remain silent while your company so aggressively promotes this philosophy of destruction to America’s youth.
(ahem).. starbucks is no good either… heh
I don’t know you but I came here because I read your comment on Andy’s xanga page. So, hello… my name is Ryan. I have felt this way for some time… I am proud to say that all through high school and even college I have bought only one pair of pants from A&F and that was because a friend brought me in the store, and they were on clearance. Even then I felt guilty and ripped off the little logo on the back. The most disturbing part about any of it is that it is so widely accepted in our society. Strange… me and some friends were just discussing last night how I think it’s so wrong how women are so objectified and the kids we sell sex to are getting younger and younger every year. They argued that it has been going on for thousands and thousands of years and it’s not just our culture. Which is true to a point but, I told them that even though it may have been happening… it’s never been jammed down peoples throats day after day through mass media like it is today. And it has definately never been embraced to this extent. It’s a really depressing subject and it seems there’s no cure for it. The only thing you can do is choose not to support them… which is why I wrote you (a person i don’t know) this long email. It’s nice to meet another like-minded young person these days. Peace